Dental Marketing Strategies During (COVID-19)

As the COVID-19 pandemic continues to spread with every passing day, we are faced with the realities of things we need to do to stop the spread. And so most dental offices may be closed to all routine procedures.Although the situation will likely feel like a significant blow to your dental practice, there are certain things you can do to keep a steady pace with your dental marketing activities during the current COVID-19 crisis. This approach will ensure you hit the ground running once you can resume business as usual.Just because your dental office’s doors are closed to most patients, for the moment, doesn’t mean you can’t make an impact. The fact is that now is the perfect time to make some extra efforts to show existing and potential patients as well as the community the high level of service and value you provide. Here, we have listed some marketing tips for dentists during the crisis of COVID-19.

Social Media (Facebook, Instagram, Google My Business)

If you had an active presence on social media before the pandemic, make sure you maintain the same level of interaction now as well. Even if you haven’t started using social media, this is the perfect time to give your dental practice some visibility on various platforms.Since your potential and existing patients are on these platforms, you must get your brand through various channels. INSTAGRAM and FACEBOOK are popular social media marketing platforms, and you can maintain visibility in the online space by being active on them. Both these platforms offer the option to use video/image content or “stories.”You may also use Facebook’s new feature FACEBOOK CREATOR STUDIO! This tool allows you to organize your posts better. You’ll be able to do both Facebook and Instagram from here.I am sure you have learned about Google My Business and how this platform is growing extremely fast. This platform allows you to be searched if some patient is looking out for a dental surgeon in your area. You can use this media for taking reviews and feedbacks for your dental practice.

YouTube (Informative Videos)

Similar to creating relatable blog content, you can market your dental practice through video content. People today love putting a face to brands and making connections. If you have always had the creation of videos on your “to-do” list, now might be the right time to make extra efforts and get this done. Uploading informative videos on your YouTube channel is an excellent way to stay in the limelight at a time when a more significant number of people are online. You can post these videos to your blogs and social media accounts as well. It’s one of the best ways to make personal connections with your audiences while providing them valuable information. YouTube videos are a great way to make a lasting first impression on existing and potential patients.

Start TeleDentistry

Were you aware that you, as a dentist, can offer your patients virtual consultations? There are many apps to choose from that can help you provide teledentistry services. It can prove to be an effective way to continue marketing your brand and keeping in contact with patients at a time when you are unable to treat any new patients at your dental office. You can provide dental consultations to your patients via these apps, well before they visit you at your office. This is an excellent way to make connections and build trust. It also gives your patients peace of mind that they don’t have to risk going out for a simple prescription.

Dental SEO Planning

Organic traffic is on the rise. Use various keywords to add relevance to content that you post so you can show up in the top-10 search results on Google. Even at a time like this, your business must be visible online so that once things get back to normal, your position will still be intact. It’s why dental SEO planning matters. Some things you can focus on include:• Invest in organic growth, so you are prepared for a bounce-back surge in business• Focus on Local SEO. This is even more crucial now when patients are staying close to home. Optimize your website for terms patients may use the most.• Maintain updated business information on your GOOGLE MY BUSINESS listing – upload pictures, respond to reviews, and improve the information from your practice.Most dentists have comprehensive digital dental marketing strategies in place, and it’s a good time to revisit those. See what’s working and what isn’t so you can make the necessary changes for a more significant impact. If you need any help with these, feel free to reach out! We are here to help and explain how it works.

Strategies You Should Pause During COVID-19

Just as you focus more on specific dental marketing strategies during this time, there are some that you need to set on pause-mode now, such as:Google Adwords is an aggressive strategy that attracts patients. However, that’s just a waste of money when your dental office is closed, and you need to stop it till things get back on track. If you are seeing emergency patients, you may pivot your campaign towards emergencies and get the most out of it.Remember, that just because your dental practice’s doors are closed for now, doesn’t mean that your practice has to come to a grinding halt. Follow these marketing strategies for dentists discussed above to make the most of the current situation so that you still maintain your standing in the market, through the COVID-19 crisis.Lastly, Increase your knowledge about management and marketing! Aside from being a dentist, you are also a business owner, so listen to classes about leadership, management, finances, marketing, etc.We are on mission to help 100,000 dentists help build a successful dental practice. Do follow us on https://www.facebook.com/dentaluplivityacademy Thank you.